About Us: Bios

Alex Canizales

CEO

Alex has spent the last twelve years building and nurturing marketing and technology businesses that deliver value by focusing on the client needs that matter most. He brings his vision, passion, strategic and common sense to help round out our PMSI team.

Alex is also founder of projectWorks, LLC, a promotions and marketing support services company, and Nifty Technologies, LLC, a small technology shop that specializes in building data-driven web solutions, and custom-built database systems. In addition to his entrepreneurial pursuits, Alex has held a variety of positions in marketing management, information systems, advertising, and accounting and finance.

Alex enjoys spending time with his family and friends, riding mountain bikes, playing strategy board games, and mint chocolate chip ice cream.

Rich Connor

Senior Vice President, Accounts

Rich’s main focus is on our account strategy. He works with both account and creative teams to help build compelling programs for our clients. In his seven years at PMSI, he has led the development of our work with Intel, Nike and Dell. He is also responsible for the day-to-day operations of the agency. His 20-year background includes extensive national and field marketing experience, with a proven track record of selling and extending brands. Rich has experience in developing campaigns that encompass all forms of media including TV, cable, online, radio, print and POS.

Prior to PMSI, Rich managed all marketing and promotion for the Portland radio stations of Clear Channel Communications. In this role, he refocused the branding for three stations and, as a result, obtained the top ratings positions in multiple quarters. Rich began his career at MTV, where, as Director of Local Marketing, he led a team in all local marketing and branding efforts in the U.S.

Mark Dagg

Vice President, Creative

As Creative Vice President, Mark oversees PMSI creative efforts across all disciplines — traditional and online — facilitating creative integration and ensuring that strategic integrity is maintained. Mark guides the “big ideas” for campaigns and programs, continually challenging the creative staff to look beyond the obvious solutions and discover unique, compelling and highly effective creative solutions to help our clients achieve their objectives.

Mark has extensive experience in many different design disciplines, including advertising, corporate branding and identity systems, sales and marketing collateral, packaging and environmental design. This breadth of experience brings a strong belief and commitment to integration and the strength of consistency for our clients. Through his work with major corporations such as Nike, Intel, Dell, Birkenstock, Makita, Safeway, Honeywell and Simpson Strong-Tie, his perfectionist nature and passion for creative excellence drives every project to ensure that careful and deliberate consideration is given to every last detail.

Daniel Timothy Wood

Digital Strategy Director

Daniel spearheads PMSI client strategies for all digital venues. He has spent the last decade in Portland building brands and developing communications strategies. Balancing both user advocacy and business goals, Daniel pushes his teams to build on best practices and tap the right mix of technologies to effectively engage, communicate, and provoke.

Daniel brings extensive experience in concepting and executing a wide range of interactive services. Previously, he has worked as the CMO for videogame developer responDesign and as Creative Director on many high-tech accounts including Intel, SHARP, Microsoft, LANDesk, JPMorgan Chase and Symantec among others. Daniel has a BFA from San José State University.

Mark McCarthy

Creative Director, Print

Mark McCarthy leads creative development of all “traditional” media—from participating in the drafting of campaign strategy and plans to driving the development of ideas—as well as managing the design, production and implementation of all print projects.

Mark has more than 25 years of experience in advertising and design, with the last 21 here at PMSI. He has been directly responsible for developing integrated campaigns for a number of PMSI’s most high-profile clients, including Dell, Intel, Rain Bird, SWAT, Simpson Strong-Tie, and Makita.

While Mark has many strengths, what makes him so successful is his ability to listen to his clients and to the marketplace, and to develop marketing campaigns that respect the audience’s intelligence yet speak to them on a level that they can relate and respond to.